About 'auto led'|...among the nudge and wink brigade...*shrugs... I did however, receive an auto-advice in my gmail to go read a long-winded comment by our Mac McCarthy that I...
Ｂｒｉｔｉｓｈ ｃａｒｓ ｈａｖｅ ｂｅｅｎ ｈｉｓｔｏｒｉｃａｌｌｙ ｈｅｒａｌｄｅｄ ｆｏｒ ｔｈｅｉｒ ｂｅａｕｔｉｆｕｌ ｃｏａｃｈｗｏｒｋ, ｅｌｅｇａｎｔ ｐｒｅｓｅｎｃｅ, ａｎｄ Ｏｌｄ Ｗｏｒｌｄ ｉｎｔｅｒｉｏｒ ｃｒａｆｔｓｍａｎｓｈｉｐ ｔｅｃｈｎｉｑｕｅｓ ｔｈａｔ ｓｈｏｗｃａｓｅ ｓｏｍｅ ｏｆ ｔｈｅ ｂｅｓｔ ｗｏｏｄ ａｎｄ ｌｅａｔｈｅｒ-ｗｏｒｋ ｉｎ ｔｈｅ ｉｎｄｕｓｔｒｙ. Ｏｎ ｔｈｅ ｏｔｈｅｒ ｈａｎｄ, Ｂｒｉｔｉｓｈ ｃａｒｓ ｈａｖｅ ａｌｓｏ ｔｒａｄｉｔｉｏｎａｌｌｙ ｂｅｅｎ ｔｈｅ ｂｕｔｔ ｏｆ ｍａｎｙ ｊｏｋｅｓ ｒｅｇａｒｄｉｎｇ ｔｈｅｉｒ ｒｅｌｉａｂｉｌｉｔｙ, ｐａｒｔｉｃｕｌａｒｌｙ ｉｎ ｒｅｆｅｒｅｎｃｅ ｔｏ ｔｈｅｉｒ ａｂｉｌｉｔｙ (ｏｒ ｌａｃｋ ｔｈｅｒｅｏｆ) ｔｏ ｈｏｌｄ ｏｉｌ ａｎｄ ｔｈｅ ｅｌｅｃｔｒｉｃａｌ ｇｒｅｍｌｉｎｓ ｔｈａｔ ｂｅｃａｍｅ ｓｙｎｏｎｙｍｏｕｓ ｗｉｔｈ Ｌｕｃａｓ ｅｌｅｃｔｒｏｎｉｃｓ. Ｔｈｅ ｃｕｌｍｉｎａｔｉｏｎ ｏｆ ｔｈｅｓｅ ｔｒａｉｔｓ ｍａｄｅ Ｂｒｉｔｉｓｈ ｃａｒｓ ａｍｏｎｇ ｔｈｅ ｒｉｃｈｅｓｔ ｉｎ ｃｈａｒａｃｔｅｒ, ｂｕｔ ａｌｓｏ ｌｅｄ ｔｏ ｍａｎｙ ｂｕｓｉｎｅｓｓ ａｎｄ ｆｉｎａｎｃｉａｌ ｉｓｓｕｅｓ ｔｈａｔ ｃａｕｓｅｄ ｍａｎｙ ｏｆ ｔｈｅ ｃｏｕｎｔｒｙ'ｓ ｍｏｓｔ ｆａｍｏｕｓ ｂｒａｎｄｓ ｔｏ ｃｈａｎｇｅ ｏｗｎｅｒｓｈｉｐ ｗｉｔｈ ｇｒｅａｔ ｆｒｅｑｕｅｎｃｙ. Ｔｈｅ ｌａｃｋ ｏｆ ｐｒｏｆｉｔａｂｉｌｉｔｙ ｏｆ ｍａｎｙ ｏｆ Ｂｒｉｔａｉｎ'ｓ ｍｏｓｔ ｗｅｌｌ-ｒｅｓｐｅｃｔｅｄ ｃａｒ-ｍａｋｅｒｓ ｉｓ ｎｅａｒｌｙ ａｓ ｗｅｌｌ ｋｎｏｗｎ ａｓ ｔｈｅ ｆａｃｔ ｔｈａｔ Ｊａｇｕａｒｓ ｄｏｎ'ｔ ａｃｔｕａｌｌｙ ｌｅａｋ ｏｉｌ, ｔｈｅｙ ｓｉｍｐｌｙ ｍａｒｋ ｔｈｅｉｒ ｓｐｏｔ. Ｔｈｅ ａｔｔｅｎｔｉｏｎ ｔｏ ｂｅｓｐｏｋｅ ｃｒａｆｔｓｍａｎｓｈｉｐ, ａｓ ｗｅｌｌ ａｓ ｔｈｅ ｎｏｔｏｒｉｏｕｓ ｍｅｃｈａｎｉｃａｌ ｗｏｅｓ, ｈａｓ ｇｉｖｅｎ Ｂｒｉｔｉｓｈ ｃａｒｓ ａ ｓｔｒｏｎｇ ａｎｄ ｅｎｄｕｒｉｎｇ ｉｄｅｎｔｉｔｙ. Ｉｎ ａ ａｎ ｉｎｃｒｅａｓｉｎｇｌｙ ｇｌｏｂａｌｉｚｅｄ ｗｏｒｌｄ, ｔｈｅ ｅｎｔｉｒｅ ａｕｔｏ ｉｎｄｕｓｔｒｙ ｈａｓ ｂｅｅｎ ｃｏｎｓｕｍｅｄ ｂｙ ｔｈｅ ｔｒｅｎｄ ｏｆ ｃｏｎｓｏｌｉｄａｔｉｏｎ. Ｈａｓ ｔｈｉｓ ｔｒｅｎｄ ｋｉｌｌｅｄ ｔｈｅ Ｂｒｉｔｉｓｈ ｃａｒ ａｎｄ ｔｈｅ ｒｅｆｉｎｅｍｅｎｔ, ｅｌｅｇａｎｃｅ, ａｎｄ ｃｈａｒｍ ｔｈａｔ ｅｍｂｏｄｙ ｔｈｅ ｅｘｐｅｒｉｅｎｃｅ ｏｆ ｒｏｌｌｉｎｇ ｉｎ ａ ｍｏｂｉｌｅ ａｒｉｓｔｏｃｒａｔｉｃ ｃｉｇａｒ ｒｏｏｍ, ａ ｃｉｇａｒ ｒｏｏｍ ｔｈａｔ ｍｉｇｈｔ ｌｉｋｅ ｔｏ ｖｉｓｉｔ ｔｈｅ ｒｅｐａｉｒ ｓｈｏｐ ｏｎ ｏｃｃａｓｉｏｎ? Ａｓｔｏｎ Ｍａｒｔｉｎ Ａｓｔｏｎ Ｍａｒｔｉｎ ｈａｓ ｎｅｖｅｒ ｂｅｅｎ ａ ｍａｉｎｓｔｒｅａｍ ｂｒａｎｄ, ａｎｄ ｔｈｅ ｅｘｃｌｕｓｉｖｉｔｙ ｏｆ ｔｈｅ ｂｒａｎｄ ｈａｓ ａｌｗａｙｓ ｓｔｅｍｍｅｄ ｆｒｏｍ ｔｈｅ ｆａｃｔ ｔｈａｔ ｔｈｅ ｂｒａｎｄ ｐｒｉｄｅｄ ｉｔｓｅｌｆ ｏｎ Ｏｌｄ Ｗｏｒｌｄ ｃｒａｆｔｓｍａｎｓｈｉｐ ｔｅｃｈｎｉｑｕｅｓ ａｓ ｏｐｐｏｓｅｄ ｔｏ ｍｏｄｅｒｎ ｅｆｆｉｃｉｅｎｃｙ; ｔｈｉｓ ｋｅｐｔ ｐｒｏｄｕｃｔｉｏｎ ｎｕｍｂｅｒｓ ｄｏｗｎ, ｇｉｖｉｎｇ ｔｈｅ ｍａｋｅｒ ｅｘｃｌｕｓｉｖｉｔｙ ｔｈａｔ ｓａｔ ｊｕｓｔ ｂｅｌｏｗ Ｂｅｎｔｌｅｙ ａｎｄ Ｒｏｌｌｓ Ｒｏｙｃｅ. Ｄｕｒｉｎｇ ｔｈｅ ｃｏｍｐａｎｙ'ｓ ｆｉｒｓｔ 80 ｙｅａｒｓ, Ａｓｔｏｎ Ｍａｒｔｉｎ ｃｈａｎｇｅｄ ｏｗｎｅｒｓｈｉｐ ｍｕｌｔｉｐｌｅ ｔｉｍｅｓ ａｓ ｎｏ ｏｎｅ ｃｏｕｌｄ ｓｅｅｍ ｔｏ ｆｉｎｄ ａ ｗａｙ ｔｏ ｍａｋｅ ｔｈｅ ａｕｔｏｍａｋｅｒ ｐｒｏｆｉｔａｂｌｅ. Ｉｎ 1994, Ｆｏｒｄ ｔｏｏｋ ｏｗｎｅｒｓｈｉｐ ｏｆ Ａｓｔｏｎ Ｍａｒｔｉｎ, ｍａｋｉｎｇ ｔｈｅ ｓｔｏｒｉｅｄ Ｂｒｉｔｉｓｈ ｃｏｍｐａｎｙ ａ ｗｈｏｌｌｙ ｏｗｎｅｄ ｓｕｂｓｉｄｉａｒｙ ｏｆ ａｎ Ａｍｅｒｉｃａｎ ｉｎｄｕｓｔｒｉａｌ ｉｃｏｎ. Ｆｏｒｄ ｓｏｌｄ ｔｈｅ ｍａｊｏｒｉｔｙ ｏｆ ｉｔｓ ｉｎｔｅｒｅｓｔ ｉｎ Ａｓｔｏｎ Ｍａｒｔｉｎ ｉｎ 2007, ｗｉｔｈ ｔｈｅ ｌａｔｅｓｔ ｏｗｎｅｒｓｈｉｐ ｃｈａｎｇｅ ｏｃｃｕｒｒｉｎｇ ｉｎ Ｄｅｃｅｍｂｅｒ ｏｆ 2012, ｗｈｅｎ Ｋｕｗａｉｔｉ ｏｗｎｅｒｓｈｉｐ ｓｏｌｄ 37.5-ｐｅｒｃｅｎｔ ｏｆ ｔｈｅ ｃｏｍｐａｎｙ ｔｏ ａｎ Ｉｔａｌｉａｎ ｐｒｉｖａｔｅ ｅｑｕｉｔｙ ｆｉｒｍ. Ａｓｔｏｎ Ｍａｒｔｉｎｓ ａｒｅ ｓｔｉｌｌ ａｓｓｅｍｂｌｅｄ ｉｎ Ｅｎｇｌａｎｄ, ａｌｔｈｏｕｇｈ ｔｈｅ Ｒａｐｉｄｅ ｗａｓ ｂｒｉｅｆｌｙ ｃｏｎｔｒａｃｔｅｄ ｏｕｔ ｔｏ Ｍａｇｎａ Ｓｔｅｙｒ ｆｏｒ ａｓｓｅｍｂｌｙ ｉｎ Ａｕｓｔｒｉａ. Ｗｈａｔ ｍａｋｅｓ ｔｈｅ ｃｕｒｒｅｎｔ ｎａｔｉｏｎａｌｉｔｙ ｏｆ Ａｓｔｏｎ Ｍａｒｔｉｎ ｉｎｔｅｒｅｓｔｉｎｇ ｉｓ ｔｈａｔ ｔｈｅ ｃａｒｓ ａｒｅ ｐｏｗｅｒｅｄ ｂｙ ｅｎｇｉｎｅｓ ｍａｎｕｆａｃｔｕｒｅｄ ｂｙ Ｆｏｒｄ ｉｎ Ｃｏｌｏｇｎｅ, Ｇｅｒｍａｎｙ, ａｎｄ ｔｈｅ ＣＥＯ ｏｆ ｔｈｅ ｃｏｍｐａｎｙ, Ｕｌｒｉｃｈ Ｂｅｚ, ｉｓ ａ Ｇｅｒｍａｎ ｂｕｓｉｎｅｓｓｍａｎ ｗｉｔｈ ａ ｄｏｃｔｏｒａｔｅ ｉｎ ｅｎｇｉｎｅｅｒｉｎｇ ｆｒｏｍ ｔｈｅ Ｕｎｉｖｅｒｓｉｔｙ ｏｆ Ｓｔｕｔｔｇａｒｔ. Ａｔ ｌｅａｓｔ ｔｈｅ ｖｅｈｉｃｌｅｓ ｔｈｅｍｓｅｌｖｅｓ ｓｔｉｌｌ ｒｅｔａｉｎ ｔｒａｄｉｔｉｏｎａｌ Ｂｒｉｔｉｓｈ ｖａｌｕｅｓ ｌｉｋｅ ｂｅｓｐｏｋｅ ｃｒａｆｔｓｍａｎｓｈｉｐ ａｎｄ ｕｎｄｅｒｓｔａｔｅｄ ｅｌｅｇａｎｃｅ, ｂｕｔ ｔｈｅ ｇｌｏｂａｌ ｈａｎｄｓ ａｒｅ ａｌｌ ｏｖｅｒ ｔｈｅ ｃｏｍｐａｎｙ. Ｂｅｎｔｌｅｙ Ｍａｎｙ ｐｅｏｐｌｅ ｏｆｔｅｎ ｆｏｒｇｅｔ ｔｈａｔ Ｂｅｎｔｌｅｙ ｗａｓ ｏｒｉｇｉｎａｌｌｙ ｆｏｕｎｄｅｄ ａｓ ａ ｓｐｏｒｔｉｎｇ ｃａｒ ｃｏｍｐａｎｙ, ｂｕｔ ａｆｔｅｒ ｔｈｅ ｂｒａｎｄ ｆｅｌｌ ｉｎｔｏ ｒｅｃｅｉｖｅｒｓｈｉｐ ｄｕｅ ｔｏ ｐｏｓｔ-Ｇｒｅａｔ Ｄｅｐｒｅｓｓｉｏｎ ｆｉｎａｎｃｉａｌ ｔｕｒｍｏｉｌ, ｉｔ ｗａｓ ｔａｋｅｎ ｏｖｅｒ ｂｙ ｒｉｖａｌ Ｒｏｌｌｓ Ｒｏｙｃｅ. Ｄｕｒｉｎｇ ｔｈｅ Ｒｏｌｌｓ Ｒｏｙｃｅ ｏｗｎｅｒｓｈｉｐ, Ｂｅｎｔｌｅｙ ｍｏｄｅｌｓ ｌｏｓｔ ｍｏｓｔ ｏｆ ｔｈｅｉｒ ｓｐｏｒｔｉｎｇ ｉｄｅｎｔｉｔｙ ａｎｄ ｍｏｓｔｌｙ ｂｅｃａｍｅ ｒｅ-ｂａｄｇｅｄ Ｒｏｌｌｓ Ｒｏｙｃｅ ｖｅｈｉｃｌｅｓ, ｂｕｔ ａｔ ｌｅａｓｔ ｔｈｅｙ ｒｅｔａｉｎｅｄ ｔｈｅｉｒ Ｂｒｉｔｉｓｈ-ｎｅｓｓ. Ｉｎ 1998, Ｖｏｌｋｓｗａｇｅｎ ｔｏｏｋ ｃｏｍｐｌｅｔｅ ｏｗｎｅｒｓｈｉｐ ｏｆ ｔｈｅ Ｂｒｉｔｉｓｈ ｃｏｍｐａｎｙ, ｆｏｒｅｖｅｒ ｃｈａｎｇｉｎｇ ｔｈｅ ｌａｎｄｓｃａｐｅ ｏｆ ｔｈｅ Ｂｒｉｔｉｓｈ ｌｕｘｕｒｙ ｃａｒ ｍａｒｋｅｔ. Ｐｒｏｄｕｃｔｉｏｎ ｓｔｉｌｌ ｒｅｍａｉｎｓ ｉｎ Ｃｒｅｗｅ, ａｌｔｈｏｕｇｈ ｄｕｒｉｎｇ ａ ｐｅｒｉｏｄ ｏｆ ｃｏｎｓｔｒａｉｎｅｄ ｐｒｏｄｕｃｔｉｏｎ ｃａｐａｃｉｔｙ, ｓｏｍｅ ｆｅｗ ｆｏｕｒ-ｄｏｏｒ Ｃｏｎｔｉｎｅｎｔａｌ ＧＴ ｍｏｄｅｌｓ ｗｅｒｅ ｐｒｏｄｕｃｅｄ ｉｎ Ｇｅｒｍａｎｙ. Ｍａｎｙ ｍｏｄｅｒｎ Ｂｅｎｔｌｅｙ ｅｎｇｉｎｅｓ ａｒｅ ａｌｓｏ ｓｏｕｒｃｅｄ ｆｒｏｍ ｐａｒｅｎｔ ｃｏｍｐａｎｙ Ｖｏｌｋｓｗａｇｅｎ, ａｎｄ ｔｈｅ ｐｌａｔｆｏｒｍｓ ｕｎｄｅｒｐｉｎｎｉｎｇ ｔｈｅｓｅ ｎｅｗ Ｂｅｎｔｌｅｙｓ ａｒｅ ａｌｓｏ Ｇｅｒｍａｎ-ｅｎｇｉｎｅｅｒｅｄ. Ｄｅｓｐｉｔｅ ｔｈｅ ｓｔｒｏｎｇ Ｇｅｒｍａｎ ｉｎｆｌｕｅｎｃｅ ｏｎ ｍｏｄｅｒｎ Ｂｅｎｔｌｅｙｓ, ｔｈｅ Ｖｏｌｋｓｗａｇｅｎ ｏｗｎｅｒｓｈｉｐ ｈａｓ ｓｈｉｆｔｅｄ Ｂｅｎｔｌｅｙ ｂａｃｋ ｔｏ ｂｅｉｎｇ ａ ｓｐｏｒｔｉｎｇ ｂｒａｎｄ, ａｓ ｆｏｕｎｄｅｒ Ｗ.Ｏ. Ｂｅｎｔｌｅｙ ｏｒｉｇｉｎａｌｌｙ ｉｎｔｅｎｄｅｄ. Ｓｏ ｎｏｗ ｗｅ ｈａｖｅ Ｅｎｇｌｉｓｈ ｃｒａｆｔｓｍａｎｓｈｉｐ ａｎｄ ｒｅｆｉｎｅｍｅｎｔ ｏｎ ｔｈｅ ｉｎｔｅｒｉｏｒ ｗｉｔｈ Ｇｅｒｍａｎ ｅｎｇｉｎｅｅｒｓ ｐｒｏｖｉｄｉｎｇ ｔｈｅ ｍｅｃｈａｎｉｃａｌ ｓｕｐｐｏｒｔ? Ｓｏｕｎｄｓ ｌｉｋｅ ｔｈｅ ｍｏｄｅｒｎ Ｂｅｎｔｌｅｙ ｍａｙ ｂｅ ｌｅｓｓ Ｂｒｉｔｉｓｈ ｔｈａｎ Ａｎｇｌｏｐｈｉｌｅｓ ｗｏｕｌｄ ｌｉｋｅ, ｂｕｔ ｔｈｅｙ ａｒｅ ｂｒｅｅｄｉｎｇ ａ ｒｅａｌ ｃｈａｍｐｉｏｎ ｔｈｅｓｅ ｄａｙｓ ｉｎ Ｃｒｅｗｅ ｗｉｔｈ ｔｈｅ ｈｅｌｐ ｏｆ ｔｈｅｉｒ Ｇｅｒｍａｎ ｐａｒｅｎｔ ｃｏｍｐａｎｙ. Ｊａｇｕａｒ Ｊａｇｕａｒ, Ｂｒｉｔａｉｎ'ｓ ｃｌａｉｍ ｔｏ ｓｐｏｒｔｉｎｇ ｅｌｅｇａｎｃｅ ｆｏｒ ｄｅｃａｄｅｓ, ｗａｓ ｐｌａｇｕｅｄ ｂｙ ｑｕａｌｉｔｙ ｃｏｎｔｒｏｌ ｉｓｓｕｅｓ ｆｏｒ ｙｅａｒｓ ｂｕｔ ｌｏｙａｌ ｂｕｙｅｒｓ ｏｆ ｔｈｅ ｂｒａｎｄ ｃｏｕｌｄ ｎｏｔ ｇｅｔ ｅｎｏｕｇｈ ｏｆ ｔｈｅ ｓｅｎｓｕａｌｌｙ ｃｕｒｖａｃｅｏｕｓ ｂｏｄｉｅｓ ａｎｄ ｔｈｒｏａｔｙ ｅｎｇｉｎｅｓ. Ｕｎｄｅｒ Ｆｏｒｄ ｏｗｎｅｒｓｈｉｐ, Ｊａｇｕａｒ ｒｅｌｉａｂｉｌｉｔｙ ｉｍｐｒｏｖｅｄ ｇｒｅａｔｌｙ ｔｈｒｏｕｇｈ ｔｈｅ 1990ｓ, ｂｕｔ ｐｕｒｉｓｔｓ ｓｃｏｆｆｅｄ ａｔ ｔｈｅ ｆａｃｔ ｔｈａｔ ｔｈｅ ａｒｉｓｔｏｃｒａｔｉｃ Ｂｒｉｔｉｓｈ ｂｒａｎｄ ｗａｓ ｎｏｗ ｉｎ ｔｈｅ ｈａｎｄｓ ｏｆ Ａｍｅｒｉｃａｎｓ ａｎｄ ｔｈｅ ｆａｃｔ ｔｈａｔ ｔｈｅ ｖｅｈｉｃｌｅｓ ｅｖｅｎ ｓｈａｒｅｄ ｐａｒｔｓ ｗｉｔｈ ｐｒｏｌｅｔａｒｉａｔ Ｆｏｒｄ ｍｏｔｏｒｃａｒｓ. Ｉｎ 2008, ｉｒｏｎｙ ｗｏｕｌｄ ｓｕｒｒｅｎｄｅｒ, ａｓ Ｆｏｒｄ ｓｏｌｄ ｏｎｅ ｏｆ ｔｈｅ ｐｒｉｄｅｓ ｏｆ Ｅｎｇｌａｎｄ ｔｏ Ｔａｔａ Ｍｏｔｏｒｓ ｏｆ Ｉｎｄｉａ. Ｕｎｄｅｒ Ｔａｔａ'ｓ ｏｗｎｅｒｓｈｉｐ, ｔｈｅ Ｊａｇｕａｒ ｌｉｎｅ ｈａｓ ｅｘｐａｎｄｅｄ ｗｉｔｈｏｕｔ ｓｈａｒｉｎｇ ｐｌａｔｆｏｒｍｓ ｗｉｔｈ ｔｈｅ ｃｏｍｍｏｎ ｍａｎ'ｓ Ｆｏｒｄ. Ｄｅｓｐｉｔｅ ｔｈｅ Ｉｎｄｉａｎ ｏｗｎｅｒｓｈｉｐ ｏｆ Ｊａｇｕａｒ ａｎｄ ａｌｌ ｔｈｅ ｈｉｓｔｏｒｉｃａｌ ｉｒｏｎｙ ｓｕｒｒｏｕｎｄｉｎｇ ｉｍｐｅｒｉａｌｉｓｔｉｃ ｋａｒｍａ, Ｊａｇｕａｒ ｐｒｏｄｕｃｔｉｏｎ ｒｅｍａｉｎｓ ｉｎ Ｅｎｇｌａｎｄ ａｎｄ ｔｈｅ ｃｏｍｐａｎｙ ｈａｓ ｒｅｔａｉｎｅｄ ｉｔｓ ｓｕｂｔｌｅ ｒｅｓｔｒａｉｎｅｄ ｓｔｙｌｅ ａｎｄ ｂｅｓｐｏｋｅ ｉｎｔｅｒｉｏｒ ｃｒａｆｔｓｍａｎｓｈｉｐ ｗｈｉｌｅ ｓｉｍｕｌｔａｎｅｏｕｓｌｙ ｏｆｆｅｒｉｎｇ ｖｅｈｉｃｌｅｓ ｗｉｔｈ ｍｕｃｈ ｉｍｐｒｏｖｅｄ ｒｅｌｉａｂｉｌｉｔｙ. Ｔｈｅ Ｊａｇｕａｒ ｂｒａｎｄ ｈａｓ ｇｒｏｗｎ ｕｐ ｔｏ ｂｅｃｏｍｅ ａ ｖｅｒｙ ｒｅｓｐｅｃｔａｂｌｅ Ｂｒｉｔｉｓｈ ａｄｕｌｔ, ｅｖｅｎ ｉｆ ｉｔ ｉｓ ａｎ ｅｘ-ｐａｔ. Ｌａｎｄ Ｒｏｖｅｒ Ｌａｎｄ Ｒｏｖｅｒ ｈａｓ ｌｏｎｇ ｂｅｅｎ ａｓｓｏｃｉａｔｅｄ ｗｉｔｈ ｔｈｅ ｓｐｏｒｔｉｎｇ Ｂｒｉｔｉｓｈ ｇｅｎｔｌｅｍａｎ. Ｌａｎｄ Ｒｏｖｅｒ'ｓ ｌｅｇｅｎｄａｒｙ ｏｆｆ-ｒｏａｄ ｖｅｈｉｃｌｅｓ ｇａｖｅ ｗｅｌｌ-ｈｅｅｌｅｄ Ｂｒｉｔｓ ａ ｗａｙ ｔｏ ｖｉｓｉｔ ｔｈｅｉｒ ｃｏｕｎｔｒｙ ｍａｎｏｒｓ ｗｈｉｌｅ ｒｅｔａｉｎｉｎｇ ａ ｄｉｇｎｉｆｉｅｄ ａｉｒ ａｓ ｔｈｅｙ ｃｒｕｉｓｅｄ ｏｖｅｒ ｇｒａｖｅｌ ｒｏａｄｓ ｉｎ ａ ｖｅｈｉｃｌｅ ｗｈｏｓｅ ｃａｂｉｎ ｒｅｓｅｍｂｌｅｄ ｔｈａｔ ｏｆ ａ ｗｅａｌｔｈｙ ｍａｎ'ｓ ｌｉｂｒａｒｙ. Ｌａｎｄ Ｒｏｖｅｒ'ｓ ｒｏｏｔｓ ａｓ ａ ｓａｆａｒｉ ｖｅｈｉｃｌｅ ｗｅｒｅ ａｌｗａｙｓ ａ ｈａｌｌｍａｒｋ ｏｆ ｔｈｅ ｃｏｍｐａｎｙ'ｓ ｍａｒｋｅｔｉｎｇ ｅｘｅｒｃｉｓｅｓ, ａｎｄ ｔｈｅｙ ｒｅｍａｉｎｅｄ ｔｈａｔ ｗａｙ ｔｈｒｏｕｇｈ Ｆｏｒｄ ｏｗｎｅｒｓｈｉｐ ｉｎ ｔｈｅ 1990ｓ. Ｗｈｅｎ Ｆｏｒｄ'ｓ Ｐｒｅｍｉｅｒ Ａｕｔｏ Ｇｒｏｕｐ ｕｎｌｏａｄｅｄ Ｊａｇｕａｒ, ｔｈｅｙ ａｌｓｏ ｓｏｌｄ Ｌａｎｄ Ｒｏｖｅｒ, ａｓ ｗｅｌｌ. Ｕｎｄｅｒ Ｆｏｒｄ'ｓ ｏｗｎｅｒｓｈｉｐ, ｔｈｅ Ｌａｎｄ Ｒｏｖｅｒ ｌｉｎｅ ｅｘｐａｎｄｅｄ, ａｎｄ ｎｏｗ ｗｉｔｈ Ｉｎｄｉａ'ｓ Ｔａｔａ Ｍｏｔｏｒｓ ｒｕｎｎｉｎｇ ｔｈｅ ｓｈｏｗ, ｔｈｅ Ｌａｎｄ Ｒｏｖｅｒ ｌｉｎｅｕｐ ｉｓ ｂｅｃｏｍｉｎｇ ｏｎｅ ｔｈａｔ ｆｏｃｕｓｅｓ ｏｎ ａ ｆｕｌｌ-ｒａｎｇｅ ｏｆ ＳＵＶｓ ａｃｒｏｓｓ ｖａｒｙｉｎｇ ｐｒｉｃｅ-ｐｏｉｎｔｓ, ａｓ ｏｐｐｏｓｅｄ ｔｏ ａ ｓｐｅｃｉａｌｔｙ ｍａｋｅｒ ｏｆ ｇｅｎｔｌｅｍａｎ'ｓ ｔｒｕｃｋｓ ｆｏｒ Ｂｒｉｔｉｓｈ ｒｏｙａｌｔｙ ａｎｄ ｃａｐｔａｉｎｓ ｏｆ ｉｎｄｕｓｔｒｙ. Ｌａｎｄ Ｒｏｖｅｒ'ｓ ｉｒｏｎｉｃ ｓｉｔｕａｔｉｏｎ ｍａｙ ｓｕｒｐａｓｓ ｔｈａｔ ｏｆ ｅｖｅｎ Ｊａｇｕａｒ. Ｔｈｅ ｌｅａｄｉｎｇ ｍａｋｅｒ ｏｆ ｖｅｈｉｃｌｅｓ ｔｈａｔ Ｂｒｉｔｓ ｕｓｅｄ ｔｏ ｒｏａｍ ｔｈｅ ｌａｎｄｓ ｔｈｅｙ ｃｏｌｏｎｉｚｅｄ ｎｏｗ ｒｅｓｔｓ ｉｎ ｔｈｅ ｈａｎｄｓ ｏｆ ａｎ Ｉｎｄｉａｎ ａｕｔｏｍｏｂｉｌｅ ｃｏｍｐａｎｙ ｂｙ ｗａｙ ｏｆ ａｎ Ａｍｅｒｉｃａｎ ｉｎｄｕｓｔｒｉａｌ ｊｕｇｇｅｒｎａｕｔ. Ｒｏｌｌｓ Ｒｏｙｃｅ Ｔｈｅ ｓｔａｎｄａｒｄ ｂｙ ｗｈｉｃｈ ａｌｌ ｌｕｘｕｒｙ ｃａｒｓ ａｒｅ ｍｅａｓｕｒｅｄ ｉｓ Ｒｏｌｌｓ Ｒｏｙｃｅ. Ｔｈｅ ｃｏｍｐａｎｙ ｗａｓ ｔｈｅ ｌｅａｄｉｎｇ ｐｕｒｖｅｙｏｒ ｏｆ ｃｌａｓｓ, ｔａｓｔｅ, ｃｏｍｆｏｒｔ, ｂｅｓｐｏｋｅ ｃｒａｆｔｓｍａｎｓｈｉｐ, ａｎｄ ｒｅｆｉｎｅｍｅｎｔ ｅｖｅｒ ｓｉｎｃｅ ｉｔｓ ｆｏｕｎｄｉｎｇ ｉｎ 1904. Ｔｈｅ ｃａｒ ｃｏｍｐａｎｙ ｑｕｉｃｋｌｙ ｂｅｃａｍｅ ａ ｓｙｍｂｏｌ ｆｏｒ "ｔｈｅ ｂｅｓｔ" ａｎｄ ｔｈｅｉｒ ｏｐｕｌｅｎｔ ｍｏｔｏｒｃａｒｓ' ｕｎｃｏｍｐｒｏｍｉｓｉｎｇ ｑｕａｌｉｔｙ ｗａｓ ｔｈｅ ｐｒｉｄｅ ｏｆ ｔｈｅ Ｂｒｉｔｉｓｈ Ｅｍｐｉｒｅ. Ｆｏｒ ｍａｎｙ, ｉｔ ｗａｓ ｔｈｅ ｄｅｆｉｎｉｔｉｏｎ ｏｆ Ｂｒｉｔｉｓｈ ｅｌｅｇａｎｃｅ ａｎｄ ｅａｃｈ ｍｏｔｏｒ ｃａｒ ｐｏｓｓｅｓｓｅｄ ｔｈｅ ｓａｍｅ ｌｅｖｅｌ ｏｆ ｃｒａｆｔｓｍａｎｓｈｉｐ ｔｈａｔ ｏｎｅ ｗｏｕｌｄ ｅｘｐｅｃｔ ｆｒｏｍ ａ ｗｅｌｌ-ｔａｉｌｏｒｅｄ ｓｕｉｔ ｒｉｇｈｔ ｏｆｆ ｏｆ Ｓａｖｉｌｅ Ｒｏｗ. Ｉｎ 1998, Ｒｏｌｌｓ Ｒｏｙｃｅ ｂｅｃａｍｅ ａ ｗｈｏｌｌｙ ｏｗｎｅｄ ｓｕｂｓｉｄｉａｒｙ ｏｆ ＢＭＷ, ｇｉｖｉｎｇ ｔｈｅ Ｇｅｒｍａｎｓ ｓｏｌｅ ｃｏｎｔｒｏｌ ｏｖｅｒ ｔｈｅ ｂｅａｃｏｎ ｏｆ Ｂｒｉｔｉｓｈ ｔａｓｔｅ. Ｗｈｉｌｅ ｔｈｅ ｂｒａｎｄ ｈａｓ ｌｏｎｇ ｂｅｅｎ ａｓｓｏｃｉａｔｅｄ ｗｉｔｈ ｃｒａｆｔｓｍａｎｓｈｉｐ, ｔｈｅ ｔｅｃｈｎｏｌｏｇｙ ｉｎ ｔｈｅｓｅ ｃａｒｓ ｗａｓ ｎｅｖｅｒ ｃｕｔｔｉｎｇ ｅｄｇｅ ａｎｄ ｔｈｅ ｍｏｄｅｌｓ ｗｏｕｌｄ ｏｆｔｅｎ ｇｏ ｍｕｌｔｉｐｌｅ ｄｅｃａｄｅｓ ｗｉｔｈｏｕｔ ｒｅｃｅｉｖｉｎｇ ａ ｒｅｆｒｅｓｈ. Ｕｎｄｅｒ ｔｈｅ ｇｕｉｄａｎｃｅ ｏｆ ＢＭＷ, Ｒｏｌｌｓ Ｒｏｙｃｅ ｎｏｗ ｐａｃｋｓ ｔｈｅ ｔｅｃｈｎｏｌｏｇｙ ｙｏｕ ｗｏｕｌｄ ｅｘｐｅｃｔ ｆｒｏｍ ａ Ｇｅｒｍａｎ ｃａｒ ｗｉｔｈ ｔｈｅ ｄｉｓｔｉｎｃｔ ｌｅｖｅｌ ｏｆ ｄｉｓｔｉｎｇｕｉｓｈｅｄ ｃｒａｆｔｓｍａｎｓｈｉｐ ａｎｄ ｒｅｇａｌ ｓｔｙｌｉｎｇ ｙｏｕ ｗｏｕｌｄ ｅｘｐｅｃｔ ｆｒｏｍ ｔｈｅ ｈａｌｌｍａｒｋ ｏｆ ｔｈｅ Ｂｒｉｔｉｓｈ ａｕｔｏ ｉｎｄｕｓｔｒｙ. Ｗｈｉｌｅ ｔｈｅ Ｇｅｒｍａｎｓ ｍａｙ ｈａｖｅ ｔａｋｅｎ ｏｖｅｒ ｔｈｅ ｐｒｉｄｅ ｏｆ Ｂｒｉｔａｉｎ, ｔｈｅ ｒｅｓｕｌｔ ｉｓ ａ ｂｅｔｔｅｒ ｐｒｏｄｕｃｔ ｅｖｅｎ ｉｆ ｔｈｅ ｂｌｏｏｄｌｉｎｅ ｉｓ ｎｏ ｌｏｎｇｅｒ ｐｕｒｅ. Ｔｈｅ Ｂｒｉｔｉｓｈ ａｕｔｏ ｉｎｄｕｓｔｒｙ ｉｓ ｓｔｉｌｌ ａｌｉｖｅ ａｎｄ ｗｅｌｌ, ａｌｔｈｏｕｇｈ ｔｈｅ ｈａｌｌｍａｒｋｓ ｏｆ ｔｈｅ ｃｏｕｎｔｒｙ'ｓ ｃａｒ ｍａｎｕｆａｃｔｕｒｉｎｇ ａｒｅ ｎｏｗ ｏｗｎｅｄ ｂｙ ｏｕｔｓｉｄｅｒｓ. Ｔｈｅ ｔｒａｉｔｓ ｔｈａｔ ｍａｄｅ ｔｈｅｓｅ ｖｅｈｉｃｌｅｓ ｄｅｓｉｒａｂｌｅ ｒｅｍａｉｎ ｉｎｔａｃｔ, ｂｕｔ ｍａｎｙ ｏｆ ｔｈｅ ｆｌａｗｓ ｔｈａｔ ｐｌａｇｕｅｄ ｔｈｅｍ ｆｏｒ ｄｅｃａｄｅｓ ｈａｖｅ ｂｅｅｎ ｅｌｉｍｉｎａｔｅｄ. Ｔｈｅｒｅ ｉｓ ａ ｇｒｅａｔ ｂｉｔ ｏｆ ｈｉｓｔｏｒｉｃａｌ ｉｒｏｎｙ ｉｎ ｔｈｅ ｐａｒｅｎｔ ｃｏｍｐａｎｉｅｓ ｔｈａｔ ｔｏｏｋ ｏｗｎｅｒｓｈｉｐ ｏｆ ｔｈｅｓｅ Ｂｒｉｔｉｓｈ ｄａｒｌｉｎｇｓ. Ａｎ Ｉｎｄｉａｎ ｃｏｍｐａｎｙ ａｃｑｕｉｒｉｎｇ Ｊａｇｕａｒ ａｎｄ Ｌａｎｄ Ｒｏｖｅｒ ｓａｙｓ ｓｏｍｅｔｈｉｎｇ ａｂｏｕｔ ｃｏｌｏｎｉａｌ ｋａｒｍａ, ｅｓｐｅｃｉａｌｌｙ ｓｉｎｃｅ Ｌａｎｄ Ｒｏｖｅｒｓ ｗｅｒｅ ｔｈｅ ｐｒｅｆｅｒｒｅｄ ｖｅｈｉｃｌｅ ｏｆ ｔｈｏｓｅ Ｂｒｉｔｓ ｗｉｓｈｉｎｇ ｔｏ ｅｘｐｌｏｒｅ ｔｈｅｉｒ ｉｍｐｅｒｉａｌ ｃｏｎｑｕｅｓｔｓ. Ｂｅｎｔｌｅｙ ａｎｄ Ｒｏｌｌｓ Ｒｏｙｃｅ ｆａｌｌｉｎｇ ｉｎｔｏ ｔｈｅ ｈａｎｄｓ ｏｆ ｔｈｅ Ｇｅｒｍａｎｓ ａｌｓｏ ｃａｒｒｉｅｓ ａ ｂｉｔ ｏｆ ｈｉｓｔｏｒｉｃａｌ ｉｒｏｎｙ, ｂｕｔ ｔｈａｔ ｃｈｕｃｋｌｅ ｑｕｉｃｋｌｙ ｔｕｒｎｓ ｉｎｔｏ ａ ｎｏｄ ｏｆ ａｐｐｒｏｖａｌ ｗｈｅｎ ｙｏｕ ｅｘｐｅｒｉｅｎｃｅ ｈｏｗ ｍａｒｖｅｌｏｕｓ ｉｔ ｉｓ ｔｈａｔ ｔｈｅ ｗｏｒｌｄ ｎｏｗ ｈａｓ Ｇｅｒｍａｎ-ｅｎｇｉｎｅｅｒｅｄ ｃａｒｓ ｗｉｔｈ Ｂｒｉｔｉｓｈ ｃｏａｃｈｗｏｒｋ. Ｇｌｏｂａｌｉｚａｔｉｏｎ ｈａｓ ｃｅｒｔａｉｎｌｙ ｃｈａｎｇｅｄ ｔｈｅ ｗｏｒｌｄ ｅｃｏｎｏｍｙ ａｎｄ ｔｈｅ ａｕｔｏｍｏｔｉｖｅ ｌａｎｄｓｃａｐｅ, ａｎｄ ｉｔ ｈａｓ ｐｏｓｓｉｂｌｙ ａｆｆｅｃｔｅｄ ｎｏ ｎａｔｉｏｎ'ｓ ａｕｔｏ ｉｎｄｕｓｔｒｙ ｔｏ ｔｈｅ ｓａｍｅ ｅｘｔｅｎｔ ａｓ ｔｈｅ Ｂｒｉｔｉｓｈ ａｕｔｏ ｉｎｄｕｓｔｒｙ. Ｆｏｒ ｂｅｔｔｅｒ ｏｒ ｗｏｒｓｅ, Ｂｒｉｔａｉｎ'ｓ ｔｏｐ ａｕｔｏｍａｋｅｒｓ ａｒｅ ｎｏｗ ｉｎ ｔｈｅ ｈａｎｄｓ ｏｆ ｆｏｒｅｉｇｎ ｃｏｍｐａｎｉｅｓ, ｂｕｔ ｔｈｅｙ ａｒｅ ｄｏｉｎｇ ｗｅｌｌ ｆｏｒ ｔｈｅｍｓｅｌｖｅｓ ａｎｄ ｈａｖｅ ｒｅｄｅｆｉｎｅｄ ｔｈｅ ｎｏｔｉｏｎ ｏｆ ｗｈａｔ ｃｏｎｓｔｉｔｕｔｅｓ ａ "Ｂｒｉｔｉｓｈ" ｃａｒ. Ｔｈｅ ｃｏｎｔｒｉｂｕｔｏｒ ｉｓ ａ ｂｉｇ ｆａｎ ｏｆ Ｅｕｒｏｐｅａｎ ｃａｒｓ ａｎｄ ａｌｓｏ ｅｎｊｏｙｓ ｓｔｕｄｙｉｎｇ ｉｎｄｕｓｔｒｉａｌ ｈｉｓｔｏｒｙ ｉｎ ｈｉｓ ｓｐａｒｅ ｔｉｍｅ. Ｍｏｒｅ ｆｒｏｍ ｔｈｉｓ ｃｏｎｔｒｉｂｕｔｏｒ: Ｈｏｗ ｔｈｅ Ｎｅｗ Ｅｎｔｒｙ-Ｌｅｖｅｌ ＣＬＡ Ｃｏｕｌｄ Ｉｍｐａｃｔ Ｍｅｒｃｅｄｅｓ-Ｂｅｎｚ ｉｎ Ａｍｅｒｉｃａ Ｔｈｅ Ｔｏｐ 5 Ｃａｒ Ｈｏｏｄ Ｏｒｎａｍｅｎｔｓ ｏｆ Ａｌｌ Ｔｉｍｅ Ｄｉｄ Ｊａｍｅｓ Ｂｏｎｄ Ｓｅｌｌ Ｏｕｔ ｔｏ Ｈｅｉｎｅｋｅｎ ｆｏｒ 'Ｓｋｙｆａｌｌ' Ｐｒｏｆｉｔｓ? |
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